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<channel>
	<title>BÜRO UFHO - Creative • Design • Direction™</title>
	<link>http://buro.ufho.com</link>
	<description>BÜRO UFHO - Creative • Design • Direction™</description>
	<pubDate>Sat, 02 Feb 2013 00:53:36 +0000</pubDate>
	<generator>http://buro.ufho.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Creative Reveal - The Brand Guru</title>
				
		<link>http://buro.ufho.com/Creative-Reveal-The-Brand-Guru</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/Creative-Reveal-The-Brand-Guru</comments>

		<pubDate>Sat, 02 Feb 2013 00:53:36 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[new, UFHO, self, print, image, illustration, visual, artwork]]></category>

		<guid isPermaLink="false">4482535</guid>

		<description>The Creative Reveal poster series follow up with "The Brand Guru", the ferryman of the branding world. Rumor has it that those who could not pay the fee, had to wander the shores of lost directions for one hundred years. Others believe the Brand Guru as the man from future, who brings with him his vision of what the brand will be, into the present and molds it according to what he wishes. A great addition to studios for unsuspecting clients. 

&#60;img src="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_01.png" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_01_o.png" data-mid="23786818"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_variant.png" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_variant_o.png" data-mid="23786814"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_02.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_02_o.jpg" data-mid="23786819"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_03.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_03_o.jpg" data-mid="23786820"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_04.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_04_o.jpg" data-mid="23786822"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_05.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_05_o.jpg" data-mid="23786823"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_06.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload109.cargocollective.com/1/0/969/4482535/w_ufho_tcr_brand_06_o.jpg" data-mid="23786824"  border="0" align="left"/&#62;	Fullscreen


More can be read at ComputerArts.

www.creativereveal.com</description>
		
		<excerpt>The Creative Reveal poster series follow up with "The Brand Guru", the ferryman of the branding world. Rumor has it that those who could not pay the fee, had to...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload109.cargocollective.com/1/0/969/4482535/prt_1359788004.jpg" />

	</item>
		
		
	<item>
		<title>Creative Reveal - Le Grand Designer</title>
				
		<link>http://buro.ufho.com/Creative-Reveal-Le-Grand-Designer</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/Creative-Reveal-Le-Grand-Designer</comments>

		<pubDate>Sat, 02 Feb 2013 00:53:35 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[new, UFHO, self, print, image, illustration, visual, artwork]]></category>

		<guid isPermaLink="false">4441924</guid>

		<description>2013 marks the year of our 5th anniversary and we thought it'd be nice to create something for us to remember and reflect on the journey so far. The result is - The Creative Reveal (pun intended) series.

&#60;img src="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_01.png" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_01_o.png" data-mid="23786726"  border="0" align="left"/&#62;&#60;img src="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_variant.png" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_variant_o.png" data-mid="23786724"  border="0" align="left"/&#62;&#60;img src="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_02.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_02_o.jpg" data-mid="23786728"  border="0" align="left"/&#62;&#60;img src="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_03.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_03_o.jpg" data-mid="23786729"  border="0" align="left"/&#62;&#60;img src="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_04.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_04_o.jpg" data-mid="23786730"  border="0" align="left"/&#62;&#60;img src="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_05.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_05_o.jpg" data-mid="23786733"  border="0" align="left"/&#62;&#60;img src="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_07.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload107.cargocollective.com/1/0/969/4441924/w_ufho_tcr_designer_07_o.jpg" data-mid="23786737"  border="0" align="left"/&#62;	Fullscreen

We're often asked by clients during meetings to explain what we do, and we used to fall into this never-ending spiral downwards to showcase the best works we've done, without actually painting a better picture to the client. More often than not, designers and studios are taken at face value of their work; what goes on behind is anyone's guess.

In this poster we reveal some of the feats designers actually perform behind their masterpieces; that are dealt with on a daily basis; that seemed so common to them they take it for granted. This is our light-hearted attempt to shed some light on the self-imposed mystique surrounding this dark art, without breaking the magician's code. A great addition to studios for unsuspecting clients. 

More can be read at ComputerArts.

www.creativereveal.com</description>
		
		<excerpt>2013 marks the year of our 5th anniversary and we thought it'd be nice to create something for us to remember and reflect on the journey so far. The result is - The...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload107.cargocollective.com/1/0/969/4441924/prt_1359787978.jpg" />

	</item>
		
		
	<item>
		<title>Greetings Kit</title>
				
		<link>http://buro.ufho.com/Greetings-Kit</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/Greetings-Kit</comments>

		<pubDate>Fri, 30 Dec 2011 00:45:38 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[UFHO, self, screen, image, illustration, visual, artwork]]></category>

		<guid isPermaLink="false">2504266</guid>

		<description>Happy Holidays. 
800x600 &#124; 1024x768 &#124;  1154x864 &#124; 1280x960 &#124; 1280x1024 &#124; 
1600x1200 &#124; 1920x1200 &#124; 2560x1440 &#124; iPad &#124; iPhone

&#60;img src="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_01.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_01_o.jpg" data-mid="12635664"  border="0" align="left"/&#62;&#60;img src="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_02.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_02_o.jpg" data-mid="12635666"  border="0" align="left"/&#62;&#60;img src="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_03.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_03_o.jpg" data-mid="12635668"  border="0" align="left"/&#62;&#60;img src="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_04.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_04_o.jpg" data-mid="12635670"  border="0" align="left"/&#62;&#60;img src="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_05.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_05_o.jpg" data-mid="12635663"  border="0" align="left"/&#62;&#60;img src="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_06.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload10.cargocollective.com/1/0/969/2504266/w_ufho_xmas2011_06_o.jpg" data-mid="12635669"  border="0" align="left"/&#62;	Fullscreen
</description>
		
		<excerpt>Happy Holidays.  800x600 &#124; 1024x768 &#124;  1154x864 &#124; 1280x960 &#124; 1280x1024 &#124;  1600x1200 &#124; 1920x1200 &#124; 2560x1440 &#124; iPad &#124; iPhone  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload10.cargocollective.com/1/0/969/2504266/prt_1324873510.jpg" />

	</item>
		
		
	<item>
		<title>DBS CapitaCard - Constellation</title>
				
		<link>http://buro.ufho.com/DBS-CapitaCard-Constellation</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/DBS-CapitaCard-Constellation</comments>

		<pubDate>Fri, 30 Dec 2011 00:45:37 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[UFHO, DBS, print, advertising, image, illustration, visual, artwork]]></category>

		<guid isPermaLink="false">2421322</guid>

		<description>Illustrations created for the DBS CapitaCard ad campaign, where the constellations from the card  forms into different representation of the shopping experience as well as mapping out of the various shopping malls under CapitaLand.

&#60;img src="http://payload6.cargocollective.com/1/0/969/2421322/w_dbs_ad_b02.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2421322/w_dbs_ad_b02_o.jpg" data-mid="12191496"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/969/2421322/w_dbs_ad_b03.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2421322/w_dbs_ad_b03_o.jpg" data-mid="12191497"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/969/2421322/w_dbs_ad_b01.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2421322/w_dbs_ad_b01_o.jpg" data-mid="12191495"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/969/2421322/w_dbs_ad_b04.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2421322/w_dbs_ad_b04_o.jpg" data-mid="12191494"  border="0" align="left"/&#62;
	Fullscreen
</description>
		
		<excerpt>Illustrations created for the DBS CapitaCard ad campaign, where the constellations from the card  forms into different representation of the shopping experience as...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload6.cargocollective.com/1/0/969/2421322/prt_1325226607.jpg" />

	</item>
		
		
	<item>
		<title>DBS CapitaCard - Card Face</title>
				
		<link>http://buro.ufho.com/DBS-CapitaCard-Card-Face</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/DBS-CapitaCard-Card-Face</comments>

		<pubDate>Fri, 30 Dec 2011 00:45:36 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[UFHO, DBS, print, advertising, image, illustration, visual, artwork]]></category>

		<guid isPermaLink="false">2421251</guid>

		<description>DDB approached us to create the card face for the new DBS Bank CapitaCard Platinum. 

&#60;img src="http://payload6.cargocollective.com/1/0/969/2421251/w_dbs_ad_a02.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2421251/w_dbs_ad_a02_o.jpg" data-mid="12191266"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/969/2421251/w_dbs_ad_a01.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2421251/w_dbs_ad_a01_o.jpg" data-mid="12191162"  border="0" align="left"/&#62;
	Fullscreen
</description>
		
		<excerpt>DDB approached us to create the card face for the new DBS Bank CapitaCard Platinum.    </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload6.cargocollective.com/1/0/969/2421251/prt_1325226127.png" />

	</item>
		
		
	<item>
		<title>Tiger Glory - Coaster</title>
				
		<link>http://buro.ufho.com/Tiger-Glory-Coaster</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/Tiger-Glory-Coaster</comments>

		<pubDate>Fri, 30 Dec 2011 00:45:35 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[UFHO, Tiger Beer, print, advertising, image, illustration, visual, artwork]]></category>

		<guid isPermaLink="false">2421226</guid>

		<description>Following the Tiger Glory - Bucket, Coaster is a 2nd installment for Tiger football. We created the illustration of this optical illusion ad, bridging illustration and real settings.

&#60;img src="http://payload6.cargocollective.com/1/0/969/2421226/w_tiger_glory_b01.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2421226/w_tiger_glory_b01_o.jpg" data-mid="12190964"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/969/2421226/w_tiger_glory_b02.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2421226/w_tiger_glory_b02_o.jpg" data-mid="12190967"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/969/2421226/w_tiger_glory_b03.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2421226/w_tiger_glory_b03_o.jpg" data-mid="12190961"  border="0" align="left"/&#62;
	Fullscreen
</description>
		
		<excerpt>Following the Tiger Glory - Bucket, Coaster is a 2nd installment for Tiger football. We created the illustration of this optical illusion ad, bridging illustration...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload6.cargocollective.com/1/0/969/2421226/prt_1323243780.jpg" />

	</item>
		
		
	<item>
		<title>Tiger Glory - Bucket</title>
				
		<link>http://buro.ufho.com/Tiger-Glory-Bucket</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/Tiger-Glory-Bucket</comments>

		<pubDate>Fri, 30 Dec 2011 00:45:34 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[UFHO, Tiger Beer, print, advertising, image, illustration, visual, artwork]]></category>

		<guid isPermaLink="false">2420983</guid>

		<description>We were approached to create an illustration ad for Tiger football. The optical illusion ad focuses on the interaction between the graphical illustrations and real world objects, where the celebration of the fans comes to life.

&#60;img src="http://payload6.cargocollective.com/1/0/969/2420983/w_tiger_glory_a01.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2420983/w_tiger_glory_a01_o.jpg" data-mid="12189651"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/969/2420983/w_tiger_glory_a02.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2420983/w_tiger_glory_a02_o.jpg" data-mid="12189652"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/969/2420983/w_tiger_glory_a03.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload6.cargocollective.com/1/0/969/2420983/w_tiger_glory_a03_o.jpg" data-mid="12189653"  border="0" align="left"/&#62;
	Fullscreen
</description>
		
		<excerpt>We were approached to create an illustration ad for Tiger football. The optical illusion ad focuses on the interaction between the graphical illustrations and real...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload6.cargocollective.com/1/0/969/2420983/prt_1323243400.jpg" />

	</item>
		
		
	<item>
		<title>Bandit update</title>
				
		<link>http://buro.ufho.com/Bandit-update</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/Bandit-update</comments>

		<pubDate>Fri, 30 Dec 2011 00:45:32 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[UFHO, print, design, branding, identity]]></category>

		<guid isPermaLink="false">1252994</guid>

		<description>Back in 2008, We created a bespoke brand identity for motion studio, bandit visuals. Based on the studio’s philosophy, the 'b' in the identity was developed while referencing pirates' scimitars. With the moving of the office, we've been summoned once again to update the business cards design. This time, the logo was redrawn and updated with the corporate identity. 

&#60;img src="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_01_2.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_01_2_o.jpg" data-mid="12197928"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_02_3.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_02_3_o.jpg" data-mid="12198038"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_05.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_05_o.jpg" data-mid="6056100"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_01.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_01_o.jpg" data-mid="6056101"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_02.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_02_o.jpg" data-mid="6056102"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_03.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_03_o.jpg" data-mid="6056104"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_04.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1252994/w_bandit_update_04_o.jpg" data-mid="6056105"  border="0" align="left"/&#62;
	Fullscreen
</description>
		
		<excerpt>Back in 2008, We created a bespoke brand identity for motion studio, bandit visuals. Based on the studio’s philosophy, the 'b' in the identity was developed while...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/969/1252994/prt_1324827623.jpg" />

	</item>
		
		
	<item>
		<title>Metal Stargazer</title>
				
		<link>http://buro.ufho.com/Metal-Stargazer</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/Metal-Stargazer</comments>

		<pubDate>Mon, 26 Sep 2011 01:28:36 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[UFHO, print, design]]></category>

		<guid isPermaLink="false">1779424</guid>

		<description>We've been invited to be part of a selected artists to participate in a multi-disciplinary event: Metal Stargazer. As a pop-up concept, Zouk Club will be the landscape for this pioneering audio-visual experience as heavy metal music and art collide for one night only. 15 artists from various creative disciplines will collaborate to create a concept that involves a 45minute live music and interactive showcase. We contributed 5 metal music themed icons for the event.

Curated by Alvin from phunkstudio, held on Fri 29 Jul at Zouk, 9.06pm to 10.46pm. By invite only.

&#60;img src="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer01.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer01_o.jpg" data-mid="8768817"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer02.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer02_o.jpg" data-mid="8768822"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer03.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer03_o.jpg" data-mid="8768824"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer04.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer04_o.jpg" data-mid="8768827"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer05.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer05_o.jpg" data-mid="8768831"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer06.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer06_o.jpg" data-mid="8768834"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer07.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer07_o.jpg" data-mid="8768835"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer08.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/969/1779424/w_metalstargazer08_o.jpg" data-mid="10234413"  border="0" align="left"/&#62;</description>
		
		<excerpt>We've been invited to be part of a selected artists to participate in a multi-disciplinary event: Metal Stargazer. As a pop-up concept, Zouk Club will be the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/969/1779424/prt_1325227482.jpg" />

	</item>
		
		
	<item>
		<title>"Like"</title>
				
		<link>http://buro.ufho.com/Like</link>

		<comments>http://buro.ufho.com/following/buro.ufho.com/Like</comments>

		<pubDate>Sun, 17 Apr 2011 23:23:36 +0000</pubDate>

		<dc:creator>BÜRO UFHO - Creative • Design • Direction™</dc:creator>
		
		<category><![CDATA[UFHO, print, design]]></category>

		<guid isPermaLink="false">1319665</guid>

		<description>Our 2nd series in response to the current social culture. The "Like' button in the social network has been manipulated generically enough to encompass a vast array of feelings, from "social-likers™" (pun intended) to die-hard fans. It has become so much easier to "like", than to actually give some serious thought about issues.
&#60;img src="http://payload.cargocollective.com/1/0/969/1319665/w_like.jpg" width="670" height="948" width_o="670" height_o="948" src_o="http://payload.cargocollective.com/1/0/969/1319665/w_like_o.jpg" data-mid="6404630"  border="0" align="left"/&#62;
As we seek to create an iconic poster to represent our times, we find it appropriate to pay homage to the original poster for New York, as it is no big secret that the country aspires itself to be like the city. However, we find that the Heart symbol in the original poster can no longer be used to appropriately describe the sentiments of today's youth in our society. With increasing globalisation, just how many people can declare true love for a place when it no longer feels like it belongs to them anymore? 

By re-appropriating Milton Glaser's classic "I Heart NY" logo with a generic "Like" instead, we seek to question the increasing corporatisation and commercialisation of a city/ state that results in becoming more of a brand than anything else. Akin to declaring that you 'like' a brand on your social network, the audience of this tongue-in-cheek poster is forced to justify either believing that they are callously spamming their wall (pun intended) or that it's something they really care about.

A perfect response to the recent foray into social networks by the government to speak the youth's language.

Download Poster (A1)</description>
		
		<excerpt>Our 2nd series in response to the current social culture. The "Like' button in the social network has been manipulated generically enough to encompass a vast array...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/969/1319665/prt_1325226964.png" />

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