First Wave Agency
Full identity system developed for First Wave Agency. Being closely related to sound and music, the proposed identity is a stylised ‘soundwave’ derived from the actual alphabets of their name. Using a grid as the structure for the logo, the identity can be expanded into multiple possibilities.
By plotting the alphabetical order against the table of incrementing value we arrived with a wave-like form. (See image 3) We then simplify it by the common denominator to achieve the final version. The result is a soundwave-like logo that actually translates to ‘FIRST WAVE’ with the use of the table. The system was applied to the rest of the branding collateral.
Full identity system developed for First Wave Agency. Being closely related to sound and music, the proposed identity is a stylised ‘soundwave’ derived from the actual alphabets of their name. Using a grid as the structure for the logo, the identity can be expanded into multiple possibilities.
By plotting the alphabetical order against the table of incrementing value we arrived with a wave-like form. (See image 3) We then simplify it by the common denominator to achieve the final version. The result is a soundwave-like logo that actually translates to ‘FIRST WAVE’ with the use of the table. The system was applied to the rest of the branding collateral.