Forward
In the 3rd installment of our Creative Exercise™, we applied our new aesthetics to a real world project, creating a serial campaign. Run, Fly and Jump became the results of this new aesthetics. The models were illustrated, with images of smokes and fluids added in. The bespoke typeface, a ©ustomised FUTURA we later coined "Mode®nised He®itage", was created for the headline.
Note: Do excuse us for the use of unnecessary ™ s and terminologies you may find throughout the site. They are just a caught-up addiction of the widespread of painful languages used in the industry. To demystify everything if you didn't get it, we're pretty confident that these images speak for themselves rather than dressing them up with fancy languages.
In the 3rd installment of our Creative Exercise™, we applied our new aesthetics to a real world project, creating a serial campaign. Run, Fly and Jump became the results of this new aesthetics. The models were illustrated, with images of smokes and fluids added in. The bespoke typeface, a ©ustomised FUTURA we later coined "Mode®nised He®itage", was created for the headline.
Note: Do excuse us for the use of unnecessary ™ s and terminologies you may find throughout the site. They are just a caught-up addiction of the widespread of painful languages used in the industry. To demystify everything if you didn't get it, we're pretty confident that these images speak for themselves rather than dressing them up with fancy languages.