Levi's Stay True
Close to 80 illustrated elements for Levi's 501 Stay True site, ranging from different music genre icons, star signs to random fillers. The web campaign generates an artwork created by the users' own input of data. Users will need to answer a series of questions and each question will generate an element from the pool that best associates with the answer. Users are able to upload their own picture and use the generated illustration as a backdrop. Via OgilvyOne.
FWA Site of The Day 24/06/07.
Asian Interactive Awards Best use of Illustration - Silver
Asian Interactive Awards Best Visual Design - Silver
Asian Interactive Awards Best use of sound - Silver
Asian Interactive Awards Best use of Animation - Bronze
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Close to 80 illustrated elements for Levi's 501 Stay True site, ranging from different music genre icons, star signs to random fillers. The web campaign generates an artwork created by the users' own input of data. Users will need to answer a series of questions and each question will generate an element from the pool that best associates with the answer. Users are able to upload their own picture and use the generated illustration as a backdrop. Via OgilvyOne.
FWA Site of The Day 24/06/07.
Asian Interactive Awards Best use of Illustration - Silver
Asian Interactive Awards Best Visual Design - Silver
Asian Interactive Awards Best use of sound - Silver
Asian Interactive Awards Best use of Animation - Bronze
Share