Metamorphosis
Unrealised hoardings proposal for a local city mall under renovation. The task was to decorate 4-storey high hoardings covering a new shopping block under construction. The challenge was to keep them shopping despite the renovation, and amidst the shopping, feel a sense of excitement about what is to come. Thus, the visual collage that spans across the hoardings was created using images from the boutiques that will be open, with information blocks on the sides to direct them to existing shops. Via Ogilvy.
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Unrealised hoardings proposal for a local city mall under renovation. The task was to decorate 4-storey high hoardings covering a new shopping block under construction. The challenge was to keep them shopping despite the renovation, and amidst the shopping, feel a sense of excitement about what is to come. Thus, the visual collage that spans across the hoardings was created using images from the boutiques that will be open, with information blocks on the sides to direct them to existing shops. Via Ogilvy.
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