Creative Community Singapore
The Creative Community Singapore (CCS) initiative aims to provide opportunities for people from all walks of life to express their creativity and deploy their creative energy for community benefits.
Aside from coming out with the campaign we came out with this quadtych illustration spanning across 4 different zocards. The message was to encourage individuals to be the droplet to create a ripple in the creative pool. It also illustrates the stages of the butterfly life cycle, suggesting metamorphosis taking place as each card is released. With each card having it's own elements pertaining to the different fields CCS offers (music, film, technology and arts) the aim was to entice people to collect the zocards as well as engaging the audience to build up the story as this 4-part series is unfolded. Via Ogilvy Redworks.
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The Creative Community Singapore (CCS) initiative aims to provide opportunities for people from all walks of life to express their creativity and deploy their creative energy for community benefits.
Aside from coming out with the campaign we came out with this quadtych illustration spanning across 4 different zocards. The message was to encourage individuals to be the droplet to create a ripple in the creative pool. It also illustrates the stages of the butterfly life cycle, suggesting metamorphosis taking place as each card is released. With each card having it's own elements pertaining to the different fields CCS offers (music, film, technology and arts) the aim was to entice people to collect the zocards as well as engaging the audience to build up the story as this 4-part series is unfolded. Via Ogilvy Redworks.
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